Monday, January 5, 2015

Burt's Bees and Us the Duo #UnCapFlavor (Press Release)

i have a little bit of a different press release to share with you all today... this one is from Burt's Bees! they partnered up with Us the Duo for some musical styling of lip balm flavors... which i think is just so fun :D i had never heard of Us the Duo before, but they are super talented and just adorable!









BURTS BEES JOINS MUSICIANS AND VINE SENSATIONS US THE DUO
TO CREATE “FLAVORFUL” ORIGINAL SONGS


Husband and wife folk-pop group, Us the Duo, also known as Michael and Carissa Rae Alvarado, have been making waves recently with their viral 6-second Vine covers of beloved songs.  Now, the online musical sensations are lending their talent to Burt’s Bees to create Burt’s Bees lip balm flavor inspired songs. From November to January Us the Duo will record and release four Vines all about their lip-loving favorite flavors. And Burt’s Bees wants fans to do the same.


Find the original songs at https://vine.co/UsTheDuo and https://twitter.com/burtsbees. Like Us the Duo’s wildly popular 6-second covers, which feature the couple’s faces from the lips down, the new Burt’s Bees inspired Vines will also be made in their signature lip-centric style. Tad Kittredge, Associate Director of Marketing at Burt’s Bees explains, “Us the Duo’s lip-centric Vines and their compelling love story caught our attention. We’re thrilled to see how they musically interpret the flavors of our natural lip balms with their flare for delightful six-second riffs.” 


Check out the debut Coconut and Pear Vine with the lyrics, “Coconut & Pear, you’ve got the flowers in your hair. And we’re in love.” Or enjoy the all new Wild Cherry ode, “Wild Cherry I like to savor. Pull it out ya pocket and uncap the flavor.” Then, be inspired to create and submit your own Burt’s Bees lip balm flavor Vine. Share your original song on social media by tagging @BurtsBees and using the hashtag #UnCapFlavor, for the chance to be re-Tweeted and re-Vined by Us the Duo and Burt's Bees. With Us the Duo’s 4.2 million Vine followers and 134,000 Twitter followers plus Burt’s Bees’ 86,200 Twitter followers, your video could catapult you to virtual stardom, just like Us the Duo.


To find out more about Us the Duo’s Burt’s Bees must-haves, visit the Burt’s Bees Facebook and Instagram accounts for exclusive content.

Burt’s Bees® has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing.




so what do you think? i'm definitely a new fan, and i just love that they incorporate the products into their art! Ria :)

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