Friday, February 20, 2015

China Glaze at NYFW! (Press Release)

i've got a fun press release from China Glaze to share today! find out their looks from two different designer's shows :D hope you enjoy!




CHINA GLAZE® RIDES THE NEW YORK FASHION WEEK WAVE WITH NOVIS


     

(The finished China Glaze® manicure at the Novis show; Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

Los Angeles (February 2015) –The runway was awash in watercolor shades with pops of bold blues and purples at the Fall/Winter 2015 Novis presentation during Mercedes’ Benz New York Fashion Week.  Casey Herman for China Glaze® created a two-toned “S” shaped design using light blue crème Kinetic Candy, bold green crème Shore Enuff, and true black Liquid Leather to perfectly complement the colours and design accents of the collection.
    
Design Inspiration:
Herman was immediately drawn to the wavy ruffles and patterns in Novis designer Jordana Warmflash’s collection when it came time to design the nails. “The waves and colors reminded me of the ocean. The China Glaze® shades – a mix of black, soft blue and green – captured the ocean during the autumn time, a little moodier and stark. The black wavy stripe across the nail captured the feeling of movement and made the wave bolder and more abstract, like a piece of artwork.  I created this design so it was interesting without being distracting, as well as complemented all looks in the collection.”

China Glaze® Product Used:
Ridge Filler Base Coat
Kinetic Candy
Shore Enuff
Fast Forward Top Coat

How To:
  1. Apply one coat of Ridge Filler Base Coat to clean, filed nails
  2. Next, apply two coats of Kinetic Candy
  3. Using a thin striping brush, create a “S” shape across the nail using Liquid Leather
  4. On the side of nail closest to the tip, fill in with Shore Enuff. TIP: Use striping brush to get the polish as close to the edge of the “S” shape as possible, then polish brush to fill in the rest
  5. Finish with Fast Forward Top Coat








(Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

China Glaze® is available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.
  
China Glaze® is free of DBP, toluene, and added formaldehyde.

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).



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CHINA GLAZE® CREATES STUNNING STRIPES FOR DEGEN FALL/WINTER 2015


     

(The finished China Glaze® manicure at the DEGEN show; Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

Los Angeles (February 2015) –Everyone was seeing stripes at the DEGEN presentation during Fall/Winter 2015 Mercedes’ Benz New York Fashion Week.  Casey Herman for China Glaze® created a plethora of graphic lines in a variety of new and core shades to complement the wildly colorful creations.
    
Design Inspiration:
DEGEN’s collection concept was rainbow thread so Herman created an interpretation for the nails. Lindsay’s collections are always so bright and fun but she puts a lot of thoughtfulness into her concept so Herman created a fun look that also had meaning. Thread is literally the base and starting point of fashion, and figuratively humanity is a common thread in us all.

“For the striped nails I mixed and matched China Glaze® colours to reflect the many variations of thread in the world,” said Herman. “I gave all the models accent nails of the same colors to pull all the nail looks together with a ‘common thread’.  We didn’t want to forget the male models and gave them a bold single tonal stripe to again reflect the ‘common thread’ theme.  I love the idea of individuality but that we are also all part of humanity; that’s why all the nails are different but relate to each other.”

China Glaze® Products Used:
Ridge Filler Base Coat
Daisy Know My Name? (NEW for Summer 2015)
Treble Maker (NEW for Summer 2015)
Boho Blues
Paper Chasing
First Mate
Out Like A Light
Awaken
Dashboard Dreamer
Trip of a Lime Time
Pop the Trunk
Wanderlust
Liquid Leather
Fast Forward Top Coat

How To:
  1. Apply one coat of Ridge Filler Base Coat to clean, filed nails
  2. Next, apply two coats of the lightest shade, Daisy Know My Name?
  3. Using a thin striping brush, create a line down the center of nail using Liquid Leather
  4. Continue creating stripes alternating shades and thickness, being sure to leave space between to reveal base colour
  5. Finish with Fast Forward Top Coat






(Top: Designer Lindsay Degen of DEGEN shows off her China Glaze® manicure. Bottom: China Glaze® shades used to create striped nail art at the DEGEN show. Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

China Glaze® is available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.
  
China Glaze® is free of DBP, toluene, and added formaldehyde.

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

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