Monday, September 21, 2015

China Glaze at New York Fashion Week... Check Mate Press Release

over the next three days i will be sharing the press releases of what awesome styles China Glaze contributed to the just finished New York Fashion Week Spring/Summer 2016! i hope you get some inspiration for new nail art to do yourself... be sure to tweet it to me @RiaLovesPawlish and China Glaze @ChinaGlaze :D Happy Monday!







CHECK MATE
China Glaze® Creates a Bold Graphic Design for Opening Ceremony Spring/Summer 2016 at New York Fashion Week


   


(One of the China Glaze® checkerboard manicures at the Opening Ceremony show. Photo by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; OK for Reprint)


Los Angeles (September 2015) – Presented in an idyllic garden setting, the China Glaze® designed nails at Opening Ceremony’s Spring/Summer 2016 New York Fashion Week runway show were a bold juxtaposition and created an eye-catching element equally as noticeable as the surprise performance by ballerinas walking the show.


(The various color combinations in the China Glaze® nail designs for Opening Ceremony; Photo by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; OK for Reprint)
    
On Sunday, Sept. 13, Opening Ceremony presented its Spring/Summer 2016 collection with its “The Living City” runway show. Drawing on eclectic cultural influences, the collection was accented by a bold checkerboard nail design created by China Glaze® Nail Artist Naomi Yasuda. Replicating a print on key pieces within the collection, Yasuda mixed China Glaze® classic neutral crèmes including rich black Liquid Leather, crisp crème White on White, and nude What’s She Dune? with bright crèmes like sunlit red-orange The Heat Is On; bright yellow Happy Go Lucky; burnt coral Life Preserver; and dusty navy First Mate to create a color blocked manicure that stood out as models walked the runway in an empty building on Wall Street. Yasuda describes the inspiration:
“For the nails at the Opening Ceremony show, I was inspired by a checkered pattern featured in the collection.  I really loved the pattern and its retro feel, but wanted it to have modern twist so I chose to create it with neutrals like black, white and a beautiful beige from China Glaze®.  I then added a pop of color with the red, yellow and orange which all perfectly matched the clothing. The design is bold, modern and really wearable.”


  


(Check mate: Stunning China Glaze® checkerboard manicures featuring White on White paired with What’s She Dune? [on left] and Happy Go Lucky [on right]. Photo on left by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; Photo on right courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

To create the design, Yasuda first painted the nails with the base color such as China Glaze® White on White or Life Preserver. She then painted Scotch tape with two coats of the secondary color. Once dry, Yasuda cut the tape into small, even squares and applied individually in the checkerboard pattern to the nail, finishing the design with one coat of Seche® Vite™ dry fast top coat.




(The China Glaze® shades used to create the nail art at the Opening Ceremony show; Shown L to R: First Mate, The Heat Is On, What’s She Dune?, Life Preserver, Happy Go Lucky, Liquid Leather, and White on White. Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)




(From left to right, the China Glaze® team at Opening Ceremony included Chiharu Natsume, Jessica Tong, Daria Hardeman, Mimi Wilson, Lead Nail Artist Naomi Yasuda, and Marisa Carmichael; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)


All China Glaze® shades used are part of the core collection and available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.


China Glaze® is free of DBP, toluene, and added formaldehyde.


China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

China Glaze® is a division of American International Industries.

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